MONCTON, N.B. – Some of Canada’s most notorious dope-smoking louts will be brand ambassadors for a New Brunswick marijuana producer.
OrganiGram Holdings Inc. (TSX:OGI) says TV’s Trailer Park Boys have chosen the Moncton company as their exclusive Canadian cannabis producer, business partner and brand developer.
OrganiGram, a licensed producer of medical marijuana, says it will work with the Trailer Park Boys’ production company to develop branding and packaging targeted toward recreational users.
Ray Gracewood, chief commercial officer at OrganiGram, says the arrangement is one of the company’s key “strategic building blocks” as it plans for the impending liberalization of marijuana laws.
The company did not reveal the financial value of the five-year deal.
Louis Thomas, president of Sonic Entertainment Group, says they had been watching developments around marijuana legalization and felt OrganiGram was a good partner.
The federal government has promised to introduce marijuana legislation next spring, and a committee report on the process is expected at the end this month.
Filed under: Stock Market News
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